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project -

SOHO VEGAN MARKET

Soho, London
Date -
21.01.16 -
30.03.17

Street Food Union gave us an area specific branding brief to channel the hedonism and debauchery of London's Soho into vegan street food. We wanted to create a brand that helps people defeat the meat and indulge in some guilt free pleasure with playful self-aware copy and suggestive creative assets.

Visit the Soho Vegan Market every Saturday.

Soho Vegan Market, Rupert St, Soho, W1D 7PF

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Art Direction - Charles Rickleton

Design - Sebastian Koseda

© Studio Koseda 2020

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Neon sign reading 'SOHO vegan MARKET' with 'vegan' in cursive and underlined against a black background.Pink matchbox with red-tipped matches labeled 'SOHO vegan MARKET' on a black background.Outdoor scene of people walking and sitting at tables under a tent, with a black sign reading 'SOHO vegan MARKET' in the foreground.Glossy purple eggplant above neon-style text reading 'SOHO vegan MARKET' with event details for Rupert St, Soho, London at 11am every Saturday on black background.