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project -

YEAR OF THE RAT

Beijing, China
Date -
25.01.20 -
11.02.20

I was invited to submit an identity concept celebrating the year of the rat by SIA international art education and design innovation company LKK.

鼠

Spirit, wit, alertness, delicacy, flexibility and vitality.

Here the characteristics of the Rat in the zodiac are brought to life in typographic form. A symbol to celebrate personality, creativity and vitality in sharp 2020 focus.

© Studio Koseda 2020

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Illuminated poster on a dark wall displaying colorful fur-textured Chinese characters for the year of the rat with text details about 2020, water element, and winter season.Colorful furry Chinese character for rat with neon pink text 'YEAR OF THE RAT', dates '25 Jan 20 - 11 Feb 21', element water energy, and yin-yang symbol on black background.Smartphone screen displaying colorful textured Chinese characters with text about 2020 Year of the Rat, Element-Water, Energy-Yang, and Winter season dates.Black long-sleeve shirt with a colorful fuzzy-effect Chinese character on the back and pink text along the sleeves.Black and white graphic with large fuzzy Chinese character for rat, text 'Year of the Rat', 2020, element Water, energy Yin, season Winter, and logos at bottom.