⟵
project -

HELEN HAMLYN CENTRE FOR DESIGN

Royal College of Art, London
Date -
04.05.17

Over the last five years I have worked closely with The Helen Hamlyn Centre at the Royal College of Art, an institution focusing on design research and projects that will contribute to improving people's lives.

In the project featured, I was asked to brand a symposium for the Helen Hamlyn Centre as part of London Design Festival 2018.

The client wanted an event brand that brought further clarity to what the centre does, effectively attracting the right audience within digital and social media and raising awareness of the inclusive nature of the centre’s output.

We decided the brand should take an adaptive approach, something to frame the plethora of challenges HHC solves every day whilst remaining visually consistent. The body of work we developed together has involved copywriting, art direction, strategy and design, which was collated in a brand playbook. For social media we created a modular copy system to create ‘meme like assets’ using the 'design dot'  system reminiscent of a file extension:

Design.Different
Design.Inclusive
Design.Vision
Design.Ethics

This allowed the centre to showcase it's versatility whilst retaining consistency. How can design change vision, accessibility, disability, lives?

© Studio Koseda 2020

‍

‍

⭣
Black smartphone displaying white text about The Helen Hamlyn Centre for Design event, overlaying large angled text reading 'CAN DESIGN CHANGE VISION'.Close-up of a brown eye surrounded by a grid of nine solid blue dots on a white background with Royal College of Art and Helen Hamlyn Centre for Design logos.Royal College of Art Helen Hamlyn Centre for Design logo with the text Design.Different and The London Design Festival emblem on a red background.Five people collaborating in an office around a table covered with architectural models and papers.Man speaking at a podium during a presentation with seated audience members listening and smiling.Man wearing glasses working on a digital drawing tablet in a modern office with computers and large windows.Detailed aerial illustration of a futuristic cityscape with various buildings, flying drones, colorful birds, and a dense crowd forming a shape, overlaid with the text 'It can improve almost any situation.'