Twiiter

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project -

TWITTER DATING
ADVICE BUREAU

Client -

TWITTER

ART DIRECTION - SEB KOSEDA

agency -

FLYING OBJECT

Twitter launches ode to cringe humour to mark Valentine's Day.

‘Avoiding awkwardness this Valentines?

Whether you’re into hook-ups, weddings or break-ups,

we’ve got something for everyone.

You’re not alone. Even if you are.’

I was asked by Flying Object to art direct and design Twitter’s debut valentines day campaign including experiential, out of home and digital placements. The Covent Garden pop-up featured a ‘Wheel of misfortune', 'Ghosting graveyard' and 'Gallery of awkward silences'.

Our approach

We created a fully integrated sub-brand to run across all placements. The art direction collided the municipal aesthetics of a citizens advice bureau with the absurdness of Twitters dating community, creating a truly unique experience and identity.

Experiential

The #DatingTwitter Advice Bureau popped up in Covent Garden, bringing over 180 tweets to life. Open for four days over Valentines Day weekend, it offered up unhelpful dating tips, mortifying stories and interactive installations to the love-seeking public.

Tube Takeovers

We launched a colossal OOH takeover across four London tube stations (and US subway stations) which promoted intersectional inclusivity for all kinds of lovers (and single people).

‘Heading home last night I thought there was a delay due to the size of the crowd on the platform. It turns out that people were pushed up to the yellow line to try and take pictures. A simply fantastic campaign’

Matthew Ivo - Via Linkedin

4000+
Visitors to the Advice Bureau

19 MILLION
Reached via UK press coverage

'LOVE THESE! they’ve made me laugh all week as I waited, had to to walk all the way along to read them all! #HappyValentinesDay2020 #relatable #DatingTwitter'

@ItsCherylHughes

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Three gravestones covered in ivy with ghosting-related social media messages, and a hand holding a phone with a heart icon emerging from the grass.

Person taking a photo with a phone of a Twitter post mural at Oxford Circus Underground station that reads '*gets ghosted* Me: thank you for the 15-day free trial.'

London Underground station platform with Twitter posts displayed on the walls, including one large tweet about a worst date experience.

Glass storefront with people inside and a large illuminated tweet display reading 'Hi, welcome to dating. These are your two options: 1. Stay together forever 2. Break up No pressure.'

Purple hanging sign with white text reading 'Dating Twitter Advice Bureau' inside a room with purple walls.

Person in beige coat and green beanie thoughtfully looking at a large red flag with the text 'BIG RED FLAG' in an indoor display.

Framed tweet from David Morgan: 'Why did you break up? He called me ‘this one’ in an Instagram story.'

Man pulling aside a red curtain while looking toward a neon pink sign reading 'TWEETS TWEETS TWEETS' with an arrow pointing right.

Red-lit room corner with a black sign reading 'Tip 7 Try something hot in bed, like a camomile tea' and three tweets displayed on a black board chained to the walls.

Indoor scene with a dark wall featuring a pink neon sign reading 'TWEETS TWEETS TWEETS' and an arrow pointing right, next to a red curtain.

Office reception desk with two chained pens, a red visitor book, a large green plant, and two people near a pink filing cabinet against a purple wall with a multilingual poster asking 'Are you awake?'

Art installation with three tombstones on artificial grass surrounded by plants, one tombstone reads '*gets ghosted* Me: thank you for the 15-day free trial,' with a hand holding a phone emerging from the grass.

Treadmill in front of a pink wall with a screen showing a man jogging in a park and two signs with motivational quotes on the wall.

Man with shoulder-length hair wearing a light pink shirt and name tag labeled Ollie, holding a turquoise retro telephone receiver to his ear.

Receptionist writing at a desk with a purple wall, multilingual 'Are you awake?' poster, pink filing cabinet, and green plant.

Man wearing a crown and brown cloak, smiling and posing with one foot on a rock holding a flag that says 'I Stand Alone' in a medieval-themed setting with a castle and a howling wolf mural in the background.

Person in purple jacket wearing headphones watches a wall-mounted screen displaying a man with graphics of chocolates and flowers, with the subtitle 'Chocolates? No. Flowers? No.'

White heart and Twitter bird logos on a foggy glass window.

Brochure titled 'Dating Twitter Advice Bureau' with a humorous tweet about being close to your mom, displayed on a wooden desk beside a red book.

White mannequin head on a wooden table wearing a black sleep mask with a printed Twitter message about ghosting for six months.

Man in black coat interacts with a large touchscreen shaped like a hand holding a phone, displaying a tweet about flirting.

Wall display with a large hand holding a smartphone screen showing a tweet about dating, next to a giant thumb cutout and a sign reading 'Tip 3 Keep swiping, the next one's bound to be normal.'

Gallery entrance labeled 'Gallery of Awkward Silences' with pink-purple lighting and a tip sign about breaking eye contact.

Hands with white gloves holding a red plastic bucket filled with dirt and decorated with a red ribbon, with a single artificial red rose planted in the dirt.

Heart-shaped mirror on a red wall reflecting a camera on a tripod and a tweet that reads: 'I can hear everyone in the house having sex in their rooms and I'm here on my 4th pack of mini cheddars.'