Twitter launches ode to cringe humour to mark Valentine's Day.

‘Avoiding awkwardness this Valentines?

Whether you’re into hook-ups, weddings or break-ups,

we’ve got something for everyone.

You’re not alone. Even if you are.’

I was asked by Flying Object to art direct and design Twitter’s debut valentines day campaign including experiential, out of home and digital placements. The Covent Garden pop-up featured a ‘Wheel of misfortune', 'Ghosting graveyard' and 'Gallery of awkward silences'.

Our approach

We created a fully integrated sub-brand to run across all placements. The art direction collided the municipal aesthetics of a citizens advice bureau with the absurdness of Twitters dating community, creating a truly unique experience and identity.    

Experiential

The #DatingTwitter Advice Bureau popped up in Covent Garden, bringing over 180 tweets to life. Open for four days over Valentines Day weekend, it offered up unhelpful dating tips, mortifying stories and interactive installations to the love-seeking public.

Tube Takeovers

We launched a colossal OOH takeover across four London tube stations (and US subway stations) which promoted intersectional inclusivity for all kinds of lovers (and single people).

‘Heading home last night I thought there was a delay due to the size of the crowd on the platform. It turns out that people were pushed up to the yellow line to try and take pictures. A simply fantastic campaign’

Matthew Ivo - Via Linkedin

4000+
Visitors to the Advice Bureau

19 MILLION
Reached via UK press coverage

'LOVE THESE!  they’ve made me laugh all week as I waited, had to to walk all the way along to read them all! #HappyValentinesDay2020 #relatable #DatingTwitter'

@ItsCherylHughes