sebastian koseda

Make sparks.

An accelerator programme for the startups of tomorrow.

Chemistry is Sopra Steria’s startup outreach which brings together the groundbreaking new technologies being developed in the startup sector with Sopra Steria’s proven track record of delivering across industries. Chemistry is a vehicle in which to engage these startups.

I was asked to create a fully integrated brand for the new accelerator programme that would channel the cutting edge vibrancy of startup culture whilst maintaining the sense of proven skill and experience Sopra Steria is renowned for.

Approach

I created a live and versatile generative logo which has the ability to grow alongside the brand itself, transforming in shape and colour as the brand develops.

The ‘Orb’ graphic forms are used as ambient visuals across the brand in both print and digital placements and are brought to life as motion graphics which spark a sense of movement and growth.

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