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project -
THE WORLD'S
SMALLEST IKEA
Client -

IKEA

DESIGN - Seb Koseda
agency -

MADE WORKSHOP

Honey I shrunk the kitchen.

Introducing the worlds tinyest IKEA store.

I helped Made Workshop create some tiny Ikea models to feature in the premiere advertisement for the IKEA app letting you buy one sofa from the comfort of another.  

I recreated micro sized Ikea labels, wayfinding boards, tags and stationary at 100th of the scale to populate the set. By creating a miniature brand book we dug into every detail so the tiny stores could leave a big impression.

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Hand placing a small blue IKEA shopping bag with miniature groceries on a checkout counter showing lane numbers 9 and 10.Miniature IKEA store model framed in yellow, showing a bedroom setup with bed, lamp, and furniture, surrounded by green foliage with text 'The smallest IKEA store ever has arrived.'Hand holding a small blue and yellow object with floating blue and yellow balls above shelves filled with boxes in a warehouse aisle.Hand holding a miniature blue IKEA shopping bag over a model of a store checkout lane with cash registers and conveyor belts.Two people working on a detailed architectural model of a house surrounded by plants.A hand adjusting a miniature bedroom model with orange walls, a bed, white cabinets, a hanging paper lamp, and decorative plants.Various IKEA tags, labels, and a ruler including barcodes, product info, arrows, numbered yellow squares, and a red hanging tag.Black downward arrow inside a white circle on a blue background.Graphic with red and blue blocks displaying numbers, arrows, icons for directions and accessibility, and large red circles on black squares.