sebastian koseda

Honey I shrunk the kitchen.

Introducing the worlds tinyest IKEA store.

I helped Made Workshop create some tiny Ikea models to feature in the premiere advertisement for the IKEA app letting you buy one sofa from the comfort of another.  

I recreated micro sized Ikea labels, wayfinding boards, tags and stationary at 100th of the scale to populate the set. By creating a miniature brand book we dug into every detail so the tiny stores could leave a big impression.

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