project -
FANTA TWISTED CARNIVAL
Client -

FANTA

DESIGN - Seb koseda
agency -

MADE WORKSHOP

A fantastical fantasia of fear -

Fanta’s Twisted Carnival is a Halloween experience of sparkling thrills and chills.

I worked with Made Workshop to art direct and design a touring twisted halloween experience for Fanta.

I developed a ghostly but playful vintage look and feel for to the full experience including entrance facade, tent illustrations, posters and signage. All graphics where suitably scary whilst sticking strictly to Fanta's brand colour palette.

The traveling carnival spooked shoppers from London to Liverpool, with 6 scary sets complete with a haunted vending machine.

The Carnival enticed 8,500 visitors over four locations, the campaign received over 10 million views making one of Fanta’s most talked about activations.

Indoor carnival tent decorated with banners and a lit marquee featuring a sinister clown face, with several people dressed in carnival costumes standing near the entrance.Orange and yellow striped carnival tent with vintage-style posters advertising attractions like 'The Fizzing Fright,' 'Pickled Mystery,' and 'The Fragmented Fear,' topped with a clown face sign illuminated by lights.Orange and yellow striped carnival tent with 'Fanta Twisted Carnival' logos and creepy clown face entrance lit by bulbs.Orange and yellow striped carnival tent with vintage-style posters advertising attractions like 'The Fizzing Fright,' 'Pickled Mystery,' and 'The Fragmented Fear,' topped with a clown face sign illuminated by lights.Vintage-style carnival tent with an illuminated creepy clown face entrance, orange and blue striped sides, a 'Twisted Carnival' banner, and a ticket booth.Entrance to a Twisted Carnival tent at night, featuring a large illuminated clown face with orange eyes and a cowboy hat, flanked by trees.Carnival-themed corridor with yellow and orange draped fabric, multicolored string lights, hay-covered floor, a wooden barrel, and black wall with 'Fanta Twisted Carnival' signage.Crowd waiting in line at a vintage circus-themed ticket booth inside a shopping mall with Westfield signage.Indoor carnival tent setup with banners displaying phrases like 'The Fantastic Pickled Mystery', 'The Fragmented Fear', and 'Fanta Twisted Carnival' at a shopping mall.Crowd queuing inside a shopping mall for Fanta Twisted Carnival attraction with a large clown face entrance and lit carnival sign.Six vintage-style posters with spooky, quirky titles and illustrations, including a pumpkin with ribs, spirals, starburst, bubbles, jars, and eyes.Man in a red shirt painting a large mural of a stylized face with sharp orange eyes and dark blue outlines on a gray surface.Man in red t-shirt working in a cluttered workshop with a large painted backdrop featuring a stylized face with glowing orange eyes.Two men assembling a large metal frame structure with a decorative panel featuring an ominous face with glowing orange eyes.Woman leaning on a mirrored surface with reflections multiplying her image, surrounded by orange Fanta boxes, glowing candles, oranges, skulls, and small jars on a blue and orange striped floor.Four stylized cartoon faces with grinning expressions wearing tall hats labeled 'Fanta zero,' showing variations in orange spiral and segmented eye designs and hair presence.