A fantastical fantasia of fear -
Fanta’s Twisted Carnival is a Halloween experience of sparkling thrills and chills.
I worked with Made Workshop to art direct and design a touring twisted halloween experience for Fanta.
I developed a ghostly but playful vintage look and feel for to the full experience including entrance facade, tent illustrations, posters and signage. All graphics where suitably scary whilst sticking strictly to Fanta's brand colour palette.
The traveling carnival spooked shoppers from London to Liverpool, with 6 scary sets complete with a haunted vending machine.
The Carnival enticed 8,500 visitors over four locations, the campaign received over 10 million views making one of Fanta’s most talked about activations.